As
a reminder that MTV still plays videos, last night the Video Music Awards took
place at the Nokia Theater in Los Angeles. Lady Gaga dominated the show winning
eight awards, including Video of the Year, Best Pop Video, and Best Female Video
for “Bad Romance.” She also won Best Collaboration with Beyonce for the video
“Telephone.” Eminem was awarded the Best Male Video and Best Hip-Hop Video for
“Not Afraid.” “Empire State of Mind” by Jay-Z and Alicia Keys won Best
Cinematography.
For
the past five years or so, I told myself I’m not going to watch the VMAs. Yet
every year I’m drawn in.
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Last
night’s show was the highest rated VMAs since 2002, attracting 11.9 million
viewers. I wonder how many of those viewers were just following tradition,
plopping in front of MTV on autopilot versus those who were tuning in to see performances by Justin Beiber, Drake, Kanye and Taylor Swift and the actual awards show and the recipients .
How did you feel about the awards last night?
Christine
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