McDONALD'S HIT WITH A CLASS ACTION SUIT

McDonald's is being sued by a group of consumers and nutrition advocates for using toys to entice children to buy meals they say are unhealthy.

According to CNNMoney.com:

The Center for Science in the Public Interest, which filed the class action suit in a California court Wednesday, claims that McDonald's violates the state's consumer protection laws by using toys to market Happy Meals to young children.

The suit was brought on behalf of Monet Parham, a mother of two in Sacramento, and other plaintiffs, the CSPI said. "I object to the fact that McDonald's is getting into my kids' heads without my permission and actually changing what my kids want to eat," Parham said in a statement.



CSPI threatened to sue McDonald's in June, but the company refused to discuss ways to avoid a law suit, the group said.

McDonald's (MCD, Fortune 500) pledged to fight the suit in a statement.


"We are proud of our Happy Meals and intend to vigorously defend our brand, our reputation and our food," said company spokesperson Bridget Coffing. "We are confident that parents understand and appreciate that Happy Meals are a fun treat, with quality, right-sized food choices for their children that can fit into a balanced diet."


The lawsuit charges that using toys to market Happy Meals to young children is illegal because it "is inherently deceptive and unfair." McDonald's advertising is also unfair to its competitors, who do not choose to attract very young children with the lure of a toy, according to the complaint.

Is it me or are people not accountable for their actions now? Of course the toys are used to entice the kids however you as the adult/parent choose what's appropriate for your child. So if your child is whining and crying about a toy from McDonald's simply tell him/her "NO!" Now it may be very easy for me to say this since I do not have children of my own and I'm sure it's easier to say yes than no to your child but to sue a food chain simply because you aren't able to take control of the situation is absurd. Are they going after Cracker Jacks next? Or the cereal brands with the toys?  The lawsuit also stated "McDonald's advertising is also unfair to its competitors, who do not choose to attract very young children with the lure of a toy." Really? Isn't that what competition is about?


Quite frankly stop passing the blame and take accountability!


How do you feel BLAKstar? Should McDonald's be sued for placing toys in their Happy Meals?

~♥Shené